Sales Support
Build sustainable sales capability with buyer-first intelligence. We research buyer requirements, map approval paths, and create buyer-usable evidence — working with your team behind the scenes.
The buyer-first advantage
Most sales consulting optimizes your process. We map your buyers' decision requirements first.
While others teach you to "ask better questions," we systematically research how your specific buyers approve decisions — their stakeholder dynamics, risk concerns, evidence requirements, and approval triggers. Then we work backwards to design approaches they can actually approve.
What you gain long-term
Buyer psychology expertise
Your team learns to read buyer signals, map stakeholder power, and identify decision triggers. This capability stays with you permanently.
Sustainable competitive advantage
Compete on buyer intelligence, not just product features. Most vendors guess at buyer requirements — you'll know them.
How we work (behind the scenes)
Month 1-2: Buyer intelligence
- Map buyer stakeholder dynamics and decision authority
- Research risk concerns and evidence requirements per role
- Identify approval triggers and decision patterns
Month 3-4: Capability building
- Create buyer-usable evidence and decision materials
- Design buyer-safe approach sequences
- Transfer insights to your team for sustainable use
We work asynchronously in your tools — Google Docs, Slack, your CRM. No additional systems required.
What you receive
- Buyer Reality Briefs — detailed profiles of how your buyers actually approve decisions
- Stakeholder Power Maps — who influences, who decides, who can veto
- Evidence Requirements Matrix — what each role needs to see to approve
- Decision Path Navigation — sequence and timing for buyer-safe approaches
- Buyer-Usable Assets — materials your buyers can forward internally without vendor smell
Commitment structure
Time investment
- 6-8 hours per week maximum
- Mostly asynchronous work
- Weekly 30-minute progress sync
- No client-facing meetings
Your team involvement
- Share current prospect/customer information
- Review and refine buyer intelligence
- Adopt buyer-first approaches in your process
- Maintain ownership of all buyer relationships
What we don't include
- Direct contact with your buyers or prospects
- Lead generation or outbound prospecting
- Sales training workshops or general process redesign
- Taking over your existing sales activities
FAQ
How is this different from sales consulting?
We research your buyers' actual decision requirements rather than teaching generic sales methodology. The focus is buyer psychology, not seller technique.
What information do you need to start?
Current prospect/customer list, any existing buyer research, recent win/loss examples, and access to your sales team for context interviews.
How do you ensure the buyer intelligence is accurate?
We use systematic frameworks to analyze buyer behavior patterns, cross-reference multiple data sources, and validate insights with your team's direct experience.
Can this work with our existing sales process?
Yes. We enhance your current approach with buyer intelligence rather than replacing your established methods.
Natural progression
Sales Support establishes the buyer intelligence foundation. Teams that want hands-on execution support can advance to Sales Integration after demonstrating successful collaboration and mutual fit.
Related: Sales Integration · How we begin · Proof policy