Sales Integration
Execute deals with your team through buyer-first intelligence. We participate directly in buyer meetings, navigate approval processes, and help drive deals to closure — serving as your buyer insight partner.
Your buyer insight insider
You need someone who reads buyer psychology, not just sales tactics.
We bring systematic buyer intelligence into live deal execution. While your team focuses on relationships and solution delivery, we read stakeholder dynamics, predict approval friction, and design buyer-safe moves that advance decisions. Think of us as your buyer advocate inside your sales process.
What you gain
Deal execution expertise
Navigate complex approval processes with someone who understands buyer psychology, stakeholder politics, and decision triggers.
Buyer intelligence advantage
Real-time insights into buyer concerns, decision readiness, and approval probability based on systematic behavioral analysis.
Risk mitigation capability
Early warning system for deal derailment plus proven frameworks for recovery when buyers get nervous or stall.
Approval process mastery
Your team learns advanced buyer navigation while executing live deals — capability that transfers to future opportunities.
How we integrate
Buyer meetings & navigation
- Join buyer calls as invited (observer or contributor)
- Read stakeholder dynamics and decision signals
- Design next-move sequences based on buyer psychology
- Navigate approval friction with proven frameworks
Evidence & approval assets
- Create CFO cases and business justification materials
- Complete security/compliance questionnaires
- Draft legal documentation and contract positions
- Build procurement packages and vendor onboarding
Your team maintains all buyer relationships and decision authority. We provide intelligence and execution support.
Commitment boundaries
Time allocation
- 12-14 hours per week maximum
- Typically 2 dedicated days (e.g., Tuesday/Thursday)
- Up to 4 buyer meetings per week across all opportunities
- Emergency availability at premium rates
Role boundaries
- Partner, not employee — we maintain consultant status
- Support your relationships, never replace them
- Participate by invitation, never presume attendance
- Focus on deal execution, not account management
Prerequisites
This tier requires proven collaboration through Sales Support.
Direct buyer engagement demands mutual trust, communication alignment, and shared understanding of buyer intelligence principles. This develops through successful Sales Support collaboration, not upfront promises.
- Established Sales Support collaboration (typically 3-6 months)
- 3-5 qualified opportunities ready for intensive execution support
- Team demonstrated capability working with buyer-first approach
- Clear agreement on boundaries and availability constraints
What we don't include
- Unlimited availability or "always on call" expectations
- Direct report relationships or performance management
- Account management or ongoing customer success work
- Lead generation or business development activities
FAQ
Why require Sales Support first?
Most teams find 3-6 months of Sales Support collaboration establishes the buyer intelligence foundation and working relationship needed for direct buyer engagement. This develops the mutual trust and communication patterns essential for successful buyer navigation.
How do you handle conflicts with scheduled availability?
We prioritize the most critical meetings within the 2-day allocation. Additional days are available at premium rates for exceptional circumstances.
Do you take over buyer relationships?
Never. Your team maintains relationship ownership. We participate when invited and provide buyer intelligence, not relationship management.
What happens to confidential buyer information?
We follow your confidentiality protocols and sign additional NDAs as needed. All buyer intelligence and materials remain strictly confidential to your organization.
Investment structure
Sales Integration pricing varies by market, opportunity complexity, and scope of buyer engagement. We typically work with 2-4 opportunities simultaneously to maintain quality and depth of buyer intelligence work.
Most teams find the investment pays for itself through faster deal closure, higher approval rates, and reduced sales cycle friction — but the primary value is building systematic buyer navigation capability within your team.
Related: Sales Support · How we begin · Proof policy