External Sales Brain
Sales capacity you can rent
Most teams guess at buyer requirements. We research how your buyers actually approve decisions, then design approaches they can confidently adopt—including what happens after handover. Fewer stalls, clearer next steps, tighter alignment.
How we begin
We start by listening. Then—only if invited—we help your team decide the smallest helpful next step.
Our methodology
- Stakeholder mapping: Who influences, who decides, who can veto
- Risk analysis: What each role worries about specifically
- Evidence design: What proof each role needs to approve
- Approach sequencing: Order and timing of stakeholder engagement
Measurable impact
- Approval velocity: Fewer decision loops, clearer next steps
- Stakeholder alignment: Reduced "we need to think about it" responses
- Deal predictability: Earlier warning signs, fewer surprise stalls
- Team capability: Buyer perception skills that compound over time
Investment approach
We work with what makes sense for your business. No fixed pricing models or rigid packages. We discuss what works for your situation and budget, then design engagement around helping you find and close more work.
Focus areas: Deeper buyer reading, smarter account targeting, clearer execution paths, better time allocation across opportunities.
How this changes your next buyer meeting
- You know who else cares (beyond your main contact)
- You anticipate their concerns (before they become objections)
- You bring relevant proof (evidence they can actually use internally)
Why we start with buyer intelligence
Before any meeting, you control how buyers will evaluate you. After first contact, they control everything. We build systematic buyer intelligence so what you hand over speaks their evaluation language.
The control handover
In pre-sales, you design the approach and evidence. Once engaged, buyers run their internal process against what you've prepared. The intelligence work determines the outcome.
Capability over tactics
We build buyer-signal reading as a repeatable skill. Frameworks your team reuses deal after deal, not temporary execution that fades when support ends.
Why this works
Each buyer has internal criteria for evaluating solutions. When you understand these criteria, you can design approaches that align with how they naturally assess and approve decisions. This reduces stalls and creates clearer next steps.
Continuity confidence (designed before contact)
Buyers don't just ask "will this work?"—they ask "can we make this work here after handover?" In pre-sales we design for that future: success measures, ownership, support, reversibility. So when you engage, they can already picture life after go-live.
What we design before contact
- Success criteria in their metrics and language
- Who owns what after handover and go-live
- Support escalation paths and response expectations
- Reversible pilot structure with clear guardrails
- Exit conditions and data portability options
- Evidence packages tied to their existing KPIs
Why this changes everything
When buyers can picture successful operation, ownership clarity, and safe exit from day one, evaluation shifts from "risky vendor decision" to "manageable operational change."
We're not dragging buyers through a vendor funnel—we're aligning to their existing approval process and pre-designing the artifacts they'll need for each internal stage.
Result: Lower perceived risk, buyer-owned next steps, faster internal agreement.
How we help (buyer-first approach)
Here's how this intelligence-first approach works in practice. Two tiers of buyer-focused sales support, working backwards from how your buyers actually approve decisions.
Sales Support
Build sustainable sales capability. We research buyer requirements, map approval paths, and create buyer-usable evidence — working with your team behind the scenes.
Behind-the-scenes research • Buyer intelligence foundation • No client meetings required
Sales Integration
Execute deals with your team. Direct buyer meetings, stakeholder navigation, and approval process execution — we become your buyer insight partner.
Client-facing execution • Live buyer navigation • Direct stakeholder engagement
What you should expect as we work together
- Fewer "we need to think about it" stalls through systematic stakeholder mapping
- Earlier identification of approval friction before it derails deals
- Clear, buyer-owned next steps coming out of most meetings
- Teams who understand buyer perception, not just seller technique
How we measure progress: Stall rates per stage, meeting clarity (written next steps), approval risk timing, and forecast stability.
Pricing varies by scope and market. We typically start with Sales Support to establish working relationship and demonstrate the buyer intelligence approach.
Common questions
How is this different from other sales consulting?
Most sales consulting focuses on your process and techniques. We focus on understanding how your specific buyers make approval decisions — their stakeholder dynamics, risk concerns, and evidence requirements. Then we work backwards to design approaches they can actually approve.
Do you work with our existing sales process?
Yes. We enhance your current approach rather than replacing it. We add the buyer perception and evidence creation that most teams guess at. You keep your relationships and process; we add the intelligence layer.
What if we decide not to continue working together?
You keep everything we've created together — buyer maps, evidence frameworks, stakeholder analyses. The work is designed to make your team stronger whether you continue with us or not. A good "no" is success too.
How do you help us stand out from competitors?
Different buyers care about different things. We help you understand what each specific buyer values, then position your strengths around those priorities instead of generic claims.
Start here
Tell us what's not working in your sales efforts right now — a stalled opportunity, pipeline friction, or account strategy gap. We'll respond within 24 hours with how we'd approach it and what it would take.
No newsletter. No spam. One reply within 24 hours.
Who this is for
- Enterprise / upper-mid deals stuck in committee or "no decision."
- Multiple approvers with different worries (security, finance, ops, exec).
- You want progress without pressure—small, buyer-safe next steps.
- You prefer quiet execution over pitch theatre.
Who this isn't for
- Lead gen, SDR scaling, or outbound programs.
- Training-only requests or playbook dumps.
- RFP mills looking for free work or logo swaps.
- Commission-only "we'll figure it out later" arrangements.
Initial conversation
- What does good look like for you right now?
- What would make this a bad decision for your team?
- Who else cares, and what would they worry about?
No pitch. We'll reflect your words back to you and, only if invited, suggest the smallest helpful next step. Read our proof policy.